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We can target your leaflet distribution down to individual round
level to
give your business total control over your leaflet distribution.
Using MOSAIC demographic information, each round can
be grouped into one of
the 11 separate demographic categories which will enable you to
pick out your target customer.
List of Demographics
A - Symbols of Success
Key Features: Middle-aged, Successful, Rewarding careers,
Professional occupations,
High incomes, High net worth, Choicest housing, Expensive
cars.
B - Happy Families
Key Features: Young couples, Good education, Corporate careers,
Low unemployment,
Good prospects, Modern homes, Internet, Cable and Sky TV.
C - Suburban Comfort
Key Features: Married couples, Older children, White collar
workers, Hardworking,
Comfortable homes, Mature suburbs, Plan for retirement, Self
reliant.
D - Ties of the Community
Key Features: Young couples, Children, Family close by,
Older houses, Small industrial towns,
Traditional, Close knit communities, Foreign package holidays.
E - Urban Intelligence
Key Features: Young singles, Few children, Well educated,
Full time students, Professionals,
Open-minded, Cosmopolitan tastes, Liberal views.
F - Welfare Borderline
Key Features: Families, Many young children, Low incomes,
State benefits, High deprivation,
Council housing, Public transport, Heavy watchers of TV
, Use cash % Households 6.43.
G - Municipal Dependency
Key Features: Families, Low incomes, Terraces and semis,
Large council estates, Outer suburbs,
Large provincial towns, Old fashioned, Pay bills at Post
Office, Heavy TV viewing % Households 6.71.
H - Blue Collar Enterprise
Key Features: Middle aged couples, Mostly poorly educated,
Council estates, Small towns,
Exercised Right to Buy, Self reliant and capable, Straight
talking, Like to shop around.
I - Twilight Subsistence
Key Features: Older people, Low incomes, Low savings, State
benefits, Some small bungalows,
Some sheltered accommodation, TV popular , Bingo, dominoes,
cards.
J - Grey Persepectives
Key Features: Pensioners, Relocated on retirement, Own their
homes, Index linked pensions,
Significant capital, Active, Good health, Principles/prejudices.
K - Rural Isolation
Key Features: Older people, Small communities, Distinct
rural life, Farming, Agro-tourism,
Work long hours, Cars important, Churchgoers , Authenticity
% Households 5.39.
There is a charge of £5.00 per thousand to source
this information.
Email: 
| Telephone: 01793 501955
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